Maria Vu is Creative Director, strategist, and big-picture builder.
I love solving big problems digging deep into insights and instinct to crack the Big Idea.
My work lives where product design meets brand storytelling—turning a brand’s deepest DNA into enterprise-wide strategies, creative systems, culturally resonant campaigns, and category deifning products.
Over the past twenty years, I’ve worked at the creative center of some of the world’s most culturally connected brands, including Nike, Calvin Klein, Glossier, and 3.1 Phillip Lim. What that experience has taught me is simple: the most transformative work happens when product vision and brand storytelling move as one.
I build the creative frameworks that help bold ideas grow—systems that scale globally, stay culturally relevant, and create long-term business value. In short: I love making meaningful, beautiful things, then building the structure that helps them thrive.
My work mantra: Be fearless have fun.
I love solving big problems digging deep into insights and instinct to crack the Big Idea.
My work lives where product design meets brand storytelling—turning a brand’s deepest DNA into enterprise-wide strategies, creative systems, culturally resonant campaigns, and category deifning products.
Over the past twenty years, I’ve worked at the creative center of some of the world’s most culturally connected brands, including Nike, Calvin Klein, Glossier, and 3.1 Phillip Lim. What that experience has taught me is simple: the most transformative work happens when product vision and brand storytelling move as one.
I build the creative frameworks that help bold ideas grow—systems that scale globally, stay culturally relevant, and create long-term business value. In short: I love making meaningful, beautiful things, then building the structure that helps them thrive.
My work mantra: Be fearless have fun.