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Martine Rose X Nike 
A digital campaign launched exclusively on Craigslist.com for Martine Rose. Playing into the product’s play on perception - are these real Nike, vintage or knock offs?  A tease campaign on Craiglist rewards Martine’s fans and early adopters with first access to the product through the Craigslist buying process. The characters in the campaign pose as “resellers” who are selling the product. Design identity is intentionally lifted from Craigslist, and cast of ‘sellers’ are inspired by Martine’s unique characters in her community.